Taking its lead from the concept of the urban nomad, côte&ciel has partnered with cult online retailer oki-ni to create a short film that illustrates the relationship between the traveller and the modern cityscape. Filmed in the Barbican Estate, on the eastern fringes of central London, the film’s protagonist embarks on a journey of discovery. Initially he is wary of his brutalist surroundings - yet as the film progresses, his trepidation becomes curiosity and finally, a celebration of his environment.
Built between 1965 and 1976, on a site that had been bombed in World War II. The Barbican is a fitting site for exploring the texture of London. Once voted as the ugliest building in the capital, the monolithic complex has been re-evaluated and now boasts a Grade II listing – a recognition of its role in the city’s heritage, and a protection against further development. The site’s industrial facades also form a fitting backdrop for côte&ciel, particularly in the brand’s innovative use of materials. Acting both as urban camouflage and protective casing, the film showcases both the Isar and Rhine rucksacks in a weatherproof coated canvas and the Meuse in a optical concrete herringbone weave – each allowing the wearer to blend with his environment in silhouettes that are fast becoming as iconic as their urban surroundings.
Directed by Alessandro Tinelli.
Hair and Make-Up by Takuya Uchiyama.